Added by Sarv Kreindler--Creative Planet Network, 01/31/14 11:01:55 AM
ARRI has finally revealed the retail price for its upcoming Amira camera. The documentary-style camera, which will have the same sensor as the ARRI Alexa, will be listed at $40,000 and is expected to start shipping in April.
Writes Jon Fauer of Film and Digital Times, "A large and varied list of accessories and options allow the camera to be customized. The Amira, in case anyone missed the demos at IBC and elsewhere, is a documentary-style, shoulder-resting, 35mm HD and 2K camera. The ergonomics are superb, remind me of the 16SR, but are even better with sliding, balancing top and base, and all kinds of custom-configurable ways to shoot."
Read the full story here.