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Added by Sarv Kreindler--Creative Planet Network, 06/13/13 04:06:42 PM

A Social TV Report Card for 'Falling Skies'

Chad Elkins of The 2nd Screen reviews TNT's Falling Skies second screen app and social TV strategies. He writes of the app, "In general, the Falling Skies sync app does an excellent job at providing fans with an experience to bring them closer to the show with entertaining and informative content. From a marketer perspective, seeing the app opened to sponsoring brands to create their own elements to allow users to interact with would be of interest. Keep in mind, by interacting with users I mean brands taking an effort to add to the experience beyond a simple banner ad. Where the app falls short is in the sharing features." Read the full story here.

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Added by Sarv Kreindler--Creative Planet Network, 06/13/13 02:06:50 PM

DV Expo East Spotlight: Could Video Make the World a Better Place?

All week, we'll be spotlighting some of our breakout sessions taking place at Center Stage at DV Expo East. Alicia Sully, Sebastian Lindstrom and Philippa Young (L to R) appear in an Indian newspaper article about What Took You So Long's camel project. 11:00 a.m. Could Video Make the World a Better Place? Philippa Young What Took You So Long?

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Added by Sarv Kreindler--Creative Planet Network, 06/12/13 01:06:29 PM

Why Vine May Not Overcome Mobile Devices' Technical Shortcomings

Eliza Kern of Gigaom wonders if mobile devices' technological limitations might put them too far behind to satisfactorily run video app Vine.

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Added by Sarv Kreindler--Creative Planet Network, 06/12/13 12:06:11 PM

DV Expo East Spotlight: Realizing KLIP Collective's Video Mapping Visions

All week, we'll be spotlighting some of our breakout sessions taking place at Center Stage at DV Expo East. 3:00 p.m. Realizing KLIP Collective's Video Mapping Visions Director/Writer Ricardo Rivera, KLIP Collective

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Added by Sarv Kreindler--Creative Planet Network, 06/12/13 12:06:57 PM

New Reality Show 'Summer Break' To Unfold in Real-Time and Over Social Media

Reality show Summer Break will tell the story of nine teenagers about to head to college. But, unlike traditional reality shows, the entire thing is taking place in real-time and on social media outlets like Twitter, Vine, Tumblr and YouTube. Says producer Peter Chernin to Ben Fritz of the Wall Street Journal, ""This is on a level so much further than anything anybody has ever done—it is real life in real time on multiple platforms. I love the riskiness of it." Read more here.

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Added by Sarv Kreindler--Creative Planet Network, 06/12/13 11:06:42 AM

Making Social Video Into a Science

Unruly's new Social Video Lab crunches data to try and predict a video's shareablility. Explains Tubefilter, "The Social Video Lab makes use of Unruly's ShareRank, an algorithm that incorporates thousands of data points to predict how many shares a branded video will receive. ShareRank's reported 80% accuracy makes it a valuable tool for companies that want to know how their videos will perform before they even hit the Internet." Read the full story here.

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Added by Sarv Kreindler--Creative Planet Network, 06/11/13 05:06:03 PM

DV Expo East Spotlight: 4G LTE-Connected Cameras for News and Reality Production

All week, we'll be spotlighting some of our breakout sessions taking place at Center Stage at DV Expo East.

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Added by Sarv Kreindler--Creative Planet Network, 06/11/13 01:06:27 PM

DV Expo East Spotlight: Double Vision: Production and Partnership with the Diamond Brothers

All week, we'll be spotlighting some of our breakout sessions taking place at Center Stage at DV Expo East. 12:00 p.m. Double Vision: Production and Partnership with the Diamond Brothers Jason and Josh Diamond For over 15 years, Jason and Josh Diamond have been directing, producing, shooting, and editing commercials, music videos, episodic, and VFX for TV and film. Join the Diamond Brothers for an educational discussion about the impact of digital cinema tools and technologies are having on their creative efforts.

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Added by Sarv Kreindler--Creative Planet Network, 06/10/13 04:06:40 PM

DV Expo East Spotlight: All Tomorrow's Cameras: The Future of Digital Imaging

All week, we'll be spotlighting some of our breakout sessions taking place at Center Stage at DV Expo East.

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Added by Sarv Kreindler--Creative Planet Network, 06/10/13 02:06:36 PM

Pick a 'Falling Skies' Side on Twitter to See Yourself Drawn Into Show Art

Twitter users will have a chance to see themselves get illustrated into stylized propoganda posters when they choose battle sides during the premiere of TNT's Falling Skies. Explains Brian Anthony Hernandez of Mashable, "As part of an interactive social TV campaign for Sunday's season 3 premiere, TNT is asking fans to pledge their allegiance — using hashtags — to either the Earth invaders (#aliens) or the human army (#resistance). Participants will immediately be 'drawn into the action' in graphic novel-style artwork." Read the full story here.

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