Added by Sarv Kreindler--Creative Planet Network, 04/14/14 03:04:22 PM
MTV partnered with several social media influencers for last night's MTV Movie Awards, resulting in tons of real-time GIFs,Twitter trending topics and further credibility with its target demographic.
Tom Fishman, MTV's VP of Content Marketing and Fan Engagement, told Lost Remote, "We’re always striving to evolve our relationships with great platform partners like Tumblr, and with up and coming influential artists and creative. With the War Room, we loved the idea of literally closing the distance between those creatives, Tumblr and MTV. We’re aiming for a deeper relationship with them than just paying them for GIFs.”
Read the full story here.