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Added by Sarv Kreindler--Creative Planet Network, 04/03/14 12:04:28 PM

Tips for Second Screen Success During a Live TV Event

Dan Meehan of Business2Community gives three tips for achieving second screen success during live TV events. He writes, "Second screen usage during these major television broadcast events and programs is exploding in 2014, making it one of the more important trends in the mobile era we’re in. And it’s not that viewers are choosing tablet over TV, it’s that they are seeking different experiences on each … which could be a boon for advertisers paying attention." Read the full story here.

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Added by Sarv Kreindler--Creative Planet Network, 04/03/14 12:04:49 PM

The Secret to Branded Viral Videos Is Genuiness

Mashable's Sarah Ang examines several tactics brands have used to achieve viral marketing success. She writes, "Branded videos spread like wildfire for the same reason non-branded videos go viral: They're compelling and shareable. And making something that a consumer wants to share — particularly for entertainment value — is critical for success. Videos should prompt people to engage with a brand in a genuine fashion — ultimately, people share viral videos (branded or not) because they've stumbled across something they think is worth spreading the word about, regardless of a brand's ulterior motives. Therein lies the magic: The more views and shares your video receives, the more people you reach, and the more an audience becomes aware of your brand and — potentially — what you stand for." Read the full story here.

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Added by Sarv Kreindler--Creative Planet Network, 04/03/14 10:04:36 AM

Amazon Sparks ‘Fire TV’ Streaming Device

Following months of rumors and speculation, Amazon on Wednesday revealed a TV-connected video streaming and gaming device called the Amazon Fire TV that will face off with a batch of competitors that includes Apple TV, the Google Chromecast, and Roku’s device lineup. Shipping now, the Amazon Fire TV sells for $99. Amazon is selling a separate, optional game controller for $39 that can also double as a remote control. While earlier reports suggested that Amazon would launch a Chromecast-like HDMI “stick,” the Amazon Fire TV is a compact (0.7-inch-thin) yet powerful box outfitted with a dedicated GPU and a quad-core CPU that, the company claims, will provide more than three times the processing power of the Apple TV, Chromecast or Roku 3.

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Added by Sarv Kreindler--Creative Planet Network, 04/02/14 05:04:23 PM

In Search of A 'Cold Storage' Morgue for Unloved Data

In a world where archival data is accumulating at a rate of 250 petabytes each year, safely storing that vast amount of information has become a critically important issue, especially for fast-growing enterprises like Facebook, YouTube and other social media platforms. Part of the archiving equation is identifying and moving inactive data out of current online production systems into a long-term holding area, or “cold storage,” as it’s called in the business. Such a “cold” method of storage implies that an explicit tradeoff has been made to accept a slower response time to retrieve that older data than the quick access needed for more timely information saved online.

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Added by Sarv Kreindler--Creative Planet Network, 04/02/14 05:04:45 PM

Pluto.TV Is a Channel Guide for the Internet

A new website and app called Pluto.tv brings a familiar interface to Internet videos: that of a cable channel guide. The site aggregates free Internet videos, like those found on YouTube or Funny or Die, and parses them out into categories like Music, Sports, News & Info, Kids, Education and more. Read more here on PSFK.  

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Added by Sarv Kreindler--Creative Planet Network, 04/02/14 03:04:51 PM

Linkin Park Releases Music Video as Xbox Video Game

Linkin Park has released an interactive, re-mixable music video for their new single "Guilty All the Same" through Xbox's creation game "Project Spark." Explains Variety's Andrea Seikaly, "The highly customizable, interactive video’s basic premise is that guilt follows the main character through his or her run through the game space, though everything else is pretty much up to the users and can be catered to their preferences." Read the full story here.

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Added by Sarv Kreindler--Creative Planet Network, 04/02/14 12:04:50 PM

Conan Adds 360-Degree Interactive Segments Online and on Mobile

Conan has launched a unique, interactive experience on its website and mobile app that allows users to view certain sketches in 360-degrees. The videos are sponsored by and use technology from AT&T. See the available videos here and read more here on Lost Remote.  

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Added by Sarv Kreindler--Creative Planet Network, 04/01/14 04:04:07 PM

Harmonic Develops New Technologies for New Delivery Systems

Today’s consumers demand a high-quality, personalized television experience on a wide range of devices including TV sets, PCs, smartphones and tablets. To be competitive in the multiscreen environment, broadcasters, service providers and new media companies need an end-to-end video infrastructure that supports a variety of content, including live television, VOD and OTT.

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Added by Sarv Kreindler--Creative Planet Network, 04/01/14 04:04:56 PM

Telestream’s Wirecast Pro Connects Centennial Gala

Mobeon is a provider of live multicamera video streaming services and equipment rentals for television shows, sporting events, performances, concerts and presentations. This past January, the Phi Beta Sigma fraternity held a centennial gala at the Renaissance Hotel in Washington, D.C.. Simultaneously, six Phi Beta Sigma fraternity chapters held regional galas in Los Angeles, Chicago, Ft. Worth, Orlando and Greensboro, N.C. Live streaming among the seven gala sites allowed attendees to share each other’s programs and experiences almost as if they were gathered at a single location. Streamed events were viewed by the thousands of guests attending the galas and more 150,000 fraternity members worldwide.

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Added by Sarv Kreindler--Creative Planet Network, 04/01/14 04:04:13 PM

These Clouds Are Lined with Gold, Silver and Bronze

When NBC Sports committed to stream live coverage of every event from the 2014 Winter Olympics in Sochi, Russia, it took on an enormous task with two potentially big payoffs: first, attracting millions of viewers throughout the day as they turned to their computers, smartphones and media tablets for updates, and second, piquing their interest to build an even larger audience for the network’s primetime coverage.

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