Added by Sarv Kreindler--Creative Planet Network, 11/05/13 04:11:37 PM
Josh Constine of TechCrunch live-blogged this weekend's inaugural streaming awards show, the YouTube Music Awards, and opined on its merits and failures.
He writes, "If you wanted an off-the-cuff, lo-fi awards show, YouTube delivered. It was fun, full of surprises and ambition. If you wanted something to rival television glitz like the MTV Video Music Awards or Grammys, you’re gonna have to give YouTube some time to get its act together. But if YouTube can do this well already, the TV networks have something to worry about. Google doesn’t demand perfection, it demands progress, and the YouTube Music Awards made television look dated."
Read the full story here.