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Added by Sarv Kreindler--Creative Planet Network, 03/26/14 04:03:32 PM

A Perfect Streaming Movie Service Is Still Years Away

Farhad Manjoo of The New York Times highlights why a service that treats movies like Rdio or Spotify treats songs--in other words, a subscription service that allows consumers to get whatever movie they want whenever they want--won't be available in the near future. And it's not the technology that's holding us back, it's grandfathered business deals.

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Added by Sarv Kreindler--Creative Planet Network, 03/26/14 11:03:48 AM

How Businesses Are Using Live-Streamed Video

A new study from Ustream and Wainhouse Research found that 70% of respondents have used live-streaming video for business purposes. Writes Christophor Rick of ReelSEO, "To look at how they're using live streaming for business we have to find out what they have used overall. Wainhouse asked the respondents, in terms of extent of usage, what they have done. Over 70% said they have used live online video. That is more than double compared to everything else in this particular question. A video Skype call netted only 29%, watching YouTube videos just 25%, posted on that same site 24% and those are just the video-centric options. It even dwarfs LinkedIn." Read the full story here.

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Added by Sarv Kreindler--Creative Planet Network, 03/25/14 02:03:29 PM

Audience Entertainment Brings Interactivity to Movie Theater Ads

Celluloid Junkie talks to Barry Grieff about his latest venture, Audience Entertainment, which brings crowd interactivity to movie theater ads (like the Disney Cruise Line spot found below).

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Added by Sarv Kreindler--Creative Planet Network, 03/25/14 01:03:44 PM

New Survey Shows TV Tweets Affect Viewing Habits

A new study from Fox, Twitter and the Advertising Research further underscores the influence of Twitter on television. Scene from Fox's New Girl. Photo by Adam Taylor/Fox. The survey, which took responses from 12,577 participants, shows that 76% of those that remembered seeing a TV-related tweet have then searched for the show, while 77% have actually taken the initiative to watch the show. 42% have made plans to watch the show at a later time, while 38% have watched episodes online, and 33% have immediately changed the channel to watch the show on-air.

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Added by Sarv Kreindler--Creative Planet Network, 03/25/14 11:03:14 AM

Video Consumption on Tablet Surges

A new study from Media Technology Monitor shows that tablets are penetrating the Canadian market with an increase in devices owned as well as a steady increase of the amount of video consumed on them. Writes Michael Kolberg of StreamDaily, "Forty-eight per cent of tablet owners are using their devices to watch video, up from 39% last year. Of respondents, 29% said they used their tablet to watch a TV program, up from 22%, and 20% said they watch Netflix, up from 13%. Watching video is the fastest growing tablet activity, but accessing the internet, surfing the web and email remain the tablet’s most popular functions." Read the full story here.      

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Added by Sarv Kreindler--Creative Planet Network, 03/24/14 04:03:01 PM

Tribeca Film Festival Launches Vine Filmmaking Contest

For the second year in a row, Tribeca Film Festival is running a Vine filmmaking contest. Filmmakers are invited to submit their 6-second shorts by tweeting them and tagging them with #6SECFILMS and one of 4 categories: #GENRE, #DRAMA, #COMEDY, or #ANIMATION. The deadline to enter is March 27th. Winners will get a meeting with Vine Marketing agency GrapeStory and a profile on TribecaFilm.com. (via Betabeat)  

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Added by Sarv Kreindler--Creative Planet Network, 03/24/14 01:03:54 PM

'Today' Launches Interactive Cooking Segments

This week, The Today Show will launch a multi-platform cooking show that highlights some of the web's most popular chefs and will allows viewers at home to cook along with the segment's hosts via social media. Carson Daly will host Fresh Cooks Live: Today’s Spring Cookalong which will encourage viewers to send in their own pictures and questions using hashtag #FreshCooksLive. Read more here on Newscast Studio.

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Added by Sarv Kreindler--Creative Planet Network, 03/24/14 12:03:45 PM

Second Screen Shifts Focus to Participation TV

Second screen is becoming about more than just chatting about a television show; content creators are now interested in influencing what's actually being seen on TV. Writes MediaPost's Tyler Loechner, "The lure of participation is meant to counterbalance the lure of Netflix, Hulu, or DVRs. I’ve heard some describe Twitter as a 'sports bar in which you can choose whose opinions you want to hear.' [Interactive media company] IPowow doesn’t think the ability to chat with others about the TV show is enough, however. They want to let viewers actually change what they are watching." Read the full story here.  

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Added by Sarv Kreindler--Creative Planet Network, 03/24/14 12:03:40 PM

The Future of Social Business Video

Dan Newman of Business2Community wonders what the future of social media and business video holds and whether the two will seamlessly intersect in the future. He writes, "Can you imagine what our online experience could look like if we could from any social network with just a few clicks launch a secure video call on a private enterprise network? Today this is the limitation as all of the embedded video solutions are run over public cloud and they are basically property of the platform...Social Business Video is still a mere idea or perhaps better described, a dream, but in the future our communication experience, voice, video and messaging will collide with social. The only question is who will get there first and will the players we expect be the ones to lead the charge?" Read the full story here.  

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Added by Sarv Kreindler--Creative Planet Network, 03/24/14 11:03:56 AM

An Elegant Solution for Online Video Advertising Lies In Between YouTube and Netflix

P.J. Bednarski postulates that the future of effective online video advertising lies somewhere between YouTube and Netflix. He writes, "In the middle of YouTube’s primitive art and Netflix’s pay service are all the rest. Streaming video still needs to create a truly successful ad venue for the kind of content that, in a flexible definition, approaches the quality (but avoids the sensibility) of television. Crackle, owned by Sony, seems to be a likely place. AOL, in various places, makes the most interesting attempts." Read the full story here.

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