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Added by Sarv Kreindler--Creative Planet Network,06/17/13 02:06:35 PM

DV Expo East Spotlight: Live and Sports Production Supersession

All week, we'll be spotlighting some of our breakout sessions taking place at Center Stage at DV Expo East.

4:00 p.m.
Live and Sports Production Supersession
Mark Fratto, Senior Associate Athletics Director for Communications, St. John's University

Learn about the evolving, integrated technologies used for capturing, broadcasting and streaming live events, and how the traditional video and audio control room is being replaced with new, innovative solutions.

 

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06/17/13 02:06:35 PM

Added by Sarv Kreindler--Creative Planet Network,06/17/13 01:06:04 PM

St. John's University Relies on NewTek TriCaster for Broadcasting Live Games

St. John's University's athletic department uses the NewTek TriCaster to deliver more than 120 live games in HD.

Explains Scott McCluskey, the university's director of Multimedia Service, "TriCaster is what enables us to get on ESPN3 with professional-grade productions. It's how we're able to tell a great story."

Read more here on NewTek's site.

 

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06/17/13 01:06:04 PM

Added by Sarv Kreindler--Creative Planet Network,06/17/13 12:06:29 PM

Why TV Everywhere Seems to Be on a Slow Track

Alan Breznick of Light Reading explains why three-quarters of cable customers remain unaware that their cable providers offer TV Everywhere services.

He writes, "Speaking on a Cable Show panel this week, Brett Sappington, director of research for Parks Associates, blamed the low consumer awareness rate largely on the cautious, even lackluster marketing strategies of service providers. He said many providers 'really didn't want to go to market until they knew that it was running. It was kind of a slow start for many.'

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06/17/13 12:06:29 PM

Added by Sarv Kreindler--Creative Planet Network,06/17/13 11:06:59 AM

Follow the Secret Lives of Cats Online

Using GPS tracking chips and cameras, BBC has created a website that allows users to follow the secret lives of ten outdoor cats.

Explains Amanda Kooser of CNET, "BBC Two's Horizon program and the Royal Veterinary College followed 50 cats in a Surrey village with GPS and micro-cameras. Cats were tracked over six different 24-hour periods to see where they went. A selection of 10 of the furry subjects can be viewed online, along with video clips of their activities.

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06/17/13 11:06:59 AM

Added by Sarv Kreindler--Creative Planet Network,06/14/13 12:06:02 PM

DV Expo East Spotlight: AVC-ULTRA: The Benefits to Your Workflow

All week, we'll be spotlighting some of our breakout sessions taking place at Center Stage at DV Expo East.

1:00 p.m.
AVC-ULTRA: The Benefits to Your Workflow
Steve Cooperman, Product Manager, Panasonic System Communications Co.

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06/14/13 12:06:02 PM

Added by Sarv Kreindler--Creative Planet Network,06/13/13 05:06:10 PM

The Next Wave of Second Screen: Interaction and Monetization

Joshua R. Weaver of AdMonsters writes about the new age of second screen: which includes interaction, gameification and monetization.

He writes, " With all the other distractions that cloud household primetime viewing, how do you make companion apps that one indispensable diversion? Aggregating the social dialogue and creating a base of loyalty among a TV show’s fans and superfans are key to having a tuned-in app user base. When it comes to building loyalty, everyone loves a reward; and, a good ol’ Price-Is-Right approach never hurt anyone. That’s exactly companion app Viggle’s philosophy."

Read the full story here.

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06/13/13 05:06:10 PM

Added by Sarv Kreindler--Creative Planet Network,06/13/13 05:06:14 PM

MTV Adds On-Demand Video to Second Screen Apps

Viacom has added on-demand videos to the second screen apps that it currently has for MTV and MTV2, with plans to also roll out video for CMT, VH1 and LOGO's apps.

Explains Joan E. Solsman of CNET, "The app is meant to take what MTV's WatchWith and VH1's CoStar apps already do -- access video extras, browse photos, answer trivia, and loop in social commentary -- with on-demand streaming of shows on the devices. In other words, it keeps the "second screen" entertainment it offered with past apps but now turns an iPad or iPhone into a "first screen" too."

Read the full story here.

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06/13/13 05:06:08 PM

Added by Sarv Kreindler--Creative Planet Network,06/13/13 04:06:42 PM

A Social TV Report Card for 'Falling Skies'

Chad Elkins of The 2nd Screen reviews TNT's Falling Skies second screen app and social TV strategies.

He writes of the app, "In general, the Falling Skies sync app does an excellent job at providing fans with an experience to bring them closer to the show with entertaining and informative content. From a marketer perspective, seeing the app opened to sponsoring brands to create their own elements to allow users to interact with would be of interest. Keep in mind, by interacting with users I mean brands taking an effort to add to the experience beyond a simple banner ad. Where the app falls short is in the sharing features."

Read the full story here.

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06/13/13 04:06:42 PM

Added by Sarv Kreindler--Creative Planet Network,06/13/13 02:06:50 PM

DV Expo East Spotlight: Could Video Make the World a Better Place?

All week, we'll be spotlighting some of our breakout sessions taking place at Center Stage at DV Expo East.

Alicia Sully, Sebastian Lindstrom and Philippa Young (L to R) appear in an Indian newspaper article about What Took You So Long's camel project.

11:00 a.m.
Could Video Make the World a Better Place?
Philippa Young
What Took You So Long?

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06/13/13 02:06:50 PM

Added by Sarv Kreindler--Creative Planet Network,06/12/13 01:06:29 PM

Why Vine May Not Overcome Mobile Devices' Technical Shortcomings

Eliza Kern of Gigaom wonders if mobile devices' technological limitations might put them too far behind to satisfactorily run video app Vine.

Full Story>>

06/12/13 01:06:29 PM

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