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Added by Sarv Kreindler--Creative Planet Network,04/18/14 02:04:36 PM

MTV Movie Awards Incorporates Vines in Broadcast

As part of last Sunday's MTV Movie Awards, the show incorporated Vines into the broadcast by using them to show 6-second recaps of some of the year's best films.

Writes Lost Remote, "This was a huge opportunity for Vine to be seen as more than just a social network but a legitimate medium for trailering top Hollywood films."

Read the full story here.

04/18/14 02:04:36 PM

Added by Sarv Kreindler--Creative Planet Network,04/18/14 11:04:25 AM

New Poll Shows Live TV Is Still King, Streaming Video Gaining Traction

A new poll from Ispos OTX shows that traditional live TV still holds the lion's share of audiences' attention, while streaming video consumption is continuing to go up.

Writes MediaPost's Wayne Friedman, "From a new poll of 15,551 adults in 20 countries, Ipsos OTX says 86% of respondents watch traditional live TV, with 27% streaming/downloading TV/video via computer; 16% are streaming Internet video to TV; 16% are using DVR/recording devices to view; and 11% watching on mobile."

Read the full story here.

04/18/14 11:04:56 AM

Added by Sarv Kreindler--Creative Planet Network,04/18/14 10:04:49 AM

New Report Says Twitter Penetration Has Reached Tipping Point

Both quantitative and anecdotal data supports the fact that social media has become "both a spotlight and an incubator for new [television] programming," as explained by PSFK who teamed up with NBC Universal Content Innovation to create The Curve Report.

They write, "According to data from The Curve Report, 'Twitter penetration has reached a tipping point, with nearly half (44%) of Generation Xers and Ys actively using the platform compared with less than a third (31%) just two years ago.'"

Read the full story here on PSFK.

04/18/14 10:04:49 AM

Added by Sarv Kreindler--Creative Planet Network,04/17/14 01:04:10 PM

Taco Bell Creates First Branded Snapchat Movie

Advertising Age goes behind-the-scenes of a hectic, almost real-time shoot that resulted in Snapchat's first branded movie. On Sunday, Taco Bell filmed and posted a movie tied into the MTV Movie Awards. As with any Story posted to Snapchat, the entire thing could only be seen within 24 hours of being posted.

Explains Advertising Age, "[Taco Bell social media lead Nick] Tran wanted to test the limits of real-time marketing. He wanted to record a scene from the red carpet of MTV's Movie Awards -- which took place in downtown Los Angeles on Sunday evening -- and post it on Snapchat ASAP. Problem No. 1: The clip takes place after the halfway point in the Snapchat film's storyline. Problem No. 2: Once a clip is added to a Snapchat film called a Story, it has 24 hours to be seen before it's automatically deleted forever."

04/17/14 01:04:10 PM

Added by Sarv Kreindler--Creative Planet Network,04/17/14 12:04:02 PM

Net Insight Intros Nimbra Appliance for Contribution and Distribution Over the Internet

Net Insight, a provider of video transport solutions for media, IP and broadcast networks, has launched a new video appliance, the Nimbra VA 220. By combining error protected transport mechanism with MPEG encoding and decoding, the company said that the new Nimbra VA 220 enables operators and service providers to drastically reduce operational expenses (OPEX).

04/17/14 12:04:02 PM

Added by Sarv Kreindler--Creative Planet Network,04/17/14 12:04:33 PM

Vizrt Provides IP Graphics To NewTek TriCaster for Affordable Integrated Production

Vizrt is now offering customers a new turnkey package integrating its IP-based graphics production tool with the NewTek TriCaster multi-camera live video production system. Helping to create a smarter workflow for broadcasters, the package provides easier control of live video and graphics content in the control room, mobile production truck or stadium for use on-air or online. At the recent NAB 2014 Show, Vizrt demonstrated its IP-based Viz Engine and Viz Trio as part of a studio production integration with the TriCaster.

04/17/14 12:04:33 PM

Added by Sarv Kreindler--Creative Planet Network,04/17/14 12:04:53 PM

Zixi Helps Telestream Users Stream Video From Anywhere to Any CDN Over the Internet

Looking to give customers more options for seamlessly producing and delivering the highest quality video to their audiences, Telestream, a provider of digital media tools and workflow solutions, has integrated its Wirecast live streaming software with the Zixi video delivery platform, enabling users to send Zixi transport streams to any Zixi on-premise platform or cloud-based service. Due to the new agreement, Zixi's cloud-based video delivery system, now part of the Telestream partner network, is available as a drop-down destination within Wirecast live streaming production software.

The companies said that with the integrated Zixi platform and technology, Wirecast users can dramatically improve the quality of first-mile ingest to CDNs and for contribution workflows regardless of distance. By centralizing the ingest point of presence (POP) using the Zixi platform, Wirecast users can have a simple contribution setup for global event ingest.

04/17/14 12:04:53 PM

Added by Sarv Kreindler--Creative Planet Network,04/17/14 12:04:10 PM

Adobe and thePlatform Join Forces For Large-Scale IP Video Delivery

While the two organizations have worked together before on high-profile projects like the recent Winter Olympics in Russia, thePlatform, a content delivery network (CDN) provider, based in Seattle, Wash., and Adobe Systems have formalized their relationship and will co-market their respective technologies and sales organizations to support streamed video across computers, tablets, smartphones, and other devices. The goal is to offer a single solution to help customers efficiently and securely reach millions of viewers regionally or around the world via IP infrastructures.

04/17/14 12:04:10 PM

Added by Sarv Kreindler--Creative Planet Network,04/17/14 12:04:52 PM

More Than Half of Broadcast Primetime Viewing Now Happens After Third Day of Its Original Air Date

No longer bound to a set TV schedule, U.S. consumers continue to choose when and where they want to watch the shows they love most, even if it's not at the exact time the program provider wants them to.

Rentrak, a specialist in precisely measuring movies and TV everywhere, has released its latest Rentrak "State of VOD" Report, which finds that video-on-demand (VOD) viewing of primetime broadcast programming increased 24 percent, compared to the same period in 2013.

04/17/14 12:04:52 PM

Added by Sarv Kreindler--Creative Planet Network,04/17/14 12:04:24 PM

Aereo to Offer Google Chromecast For Reception of Internet-Based Programming

Starting May 29, subscribers to Aereo's cloud-based antenna and DVR technology will be able to record and watch live television using Google's Chromecast external USB wireless dongle. The move adds more programming for subscribers.

04/17/14 12:04:24 PM