Added by jzaccaria--Creative Planet Network,05/06/13 11:05:33 AM

What You Need to Know About Interactivity

Andy Stout of Red Shark News writes: With more and more projects demanding some form of interactive component nowadays, anybody working with moving images ignores the subject at their peril. Andy Stout talks to Michael Salmond, one of the authors of a new book 'The Fundamentals of Interactive Design' about what you need to know

First off, what are the headlines here? Briefly what do video professionals need to know about interactive design?

As with pretty much every creative avenue these days, so much of what is produced ends up with an interactive component. This is not going to change, it's likely to become ever more the case. From a pure video production standpoint other than SD, HD and whatever's -next-HD, not much changes, but what will change is in the planning and idea development phase.

READ THE FULL STORY HERE.

Added by jzaccaria--Creative Planet Network,05/02/13 11:05:27 PM

YouTubers Watch More Than 6B Hours of Videos Per Month

Dara Kerr on Cnet writes: On the heels of YouTube celebrating 1 billion unique monthly visitors to the site, the companyannounced Wednesday that these people are watching more than 6 billion hours of videos every month.

For a little perspective, that's equal to nearly 684,000 years of viewing -- or -- an hour a month for every human on Earth.

The 6 billion hours is up 50 percent more than last year and is also up substantially from just January, when the YouTube announced users were watching 4 billion hours of videos per month.

Added by jzaccaria--Creative Planet Network,05/01/13 08:05:35 PM

After Streaming Kills Cable, Where Will the Content Come From?

Sam Thielman of AdWeek writes: To echo a familiar refrain, consumers are mad as hell and not about to take it from cable companies anymore! Networks are dinosaurs who think the big asteroid in the sky called Netflix is their god, but it's coming to kill them all! The next Walking Dead is already on YouTube!

But here's the reality: Netflix is not going to kill cable. Nor is Amazon Prime. Nor is the mythical Apple TV. Because if they do, they will essentially be sawing off the limb on which they have built their businesses: content funded by the very cable model against which they offer an alluring alternative. And wow, is it ever funded—programming is expensive, as you may have heard.

Added by jzaccaria--Creative Planet Network,04/30/13 12:04:08 PM

The Weather Company's NewFront Pitch: Series That Span TV, Web and Mobile

Kate Kaye of AdAge writes: The Weather Company has been touting its data-driven targeting capabilities to the ad world for some time now, but the emphasis was on its programming during its presentation to digital ad buyers on Monday.

Starting in July, the company plans to introduce short-form shows available for viewing on The Weather Channel, on its website and on mobile devices, including "Virus Hunters," a dramatic look at super viruses that could affect large groups of people, and "Alive," which will chronicle the harrowing tales of people who survive treacherous weather events.

It also plans web series "Brink," which focuses on crusaders who have helped save endangered species, and "Grid Breakers," which tracks intrepid explorers in extreme weather conditions.