Added by Sarv Kreindler--Creative Planet Network,02/14/14 12:02:01 PM
The History Channel is bringing the concept of augmented reality back to the forefront with its innovative new advertising campaign for Vikings. People who come across special kiosks and bus shelters across the country can now use their phones to interact with a virtual manifestation of Vikings characters.
Says Steph Sebbag, president of BGP, the agency responsible for the campaign, “This is the first time anything like this has ever been created. Traditionally, you’ve seen augmented reality with 3D graphics or animated characters, but no one’s figured out how to do it with a real person.”
Read the full story here on Brief.