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Added by Sarv Kreindler--Creative Planet Network,05/31/13 03:05:47 PM

Amazon Tries to Bridge the Gap Between Online Video and Online Retail

Timothy Stenovec of The Huffington Post explains how Amazon's new million-dollar investment into original programming isn't just a bid for streaming video subscribers but a way to keep consumers on their site and purchasing products.

Says Brian Solis, principal analyst at Altimeter Group, "Content is king. In an increasingly distributed consumption economy, Amazon is betting that content creates a bridge between Amazon, its products and services, and customers."

Read the full story here.

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05/31/13 03:05:47 PM

Added by Sarv Kreindler--Creative Planet Network,05/31/13 12:05:24 PM

Steve Buscemi Directs Vampire Weekend Live Stream

Steve Buscemi (second from left) and Vampire Weekend. Photo by Donald Bowers/Getty Images for American Express

Steve Buscemi directed Vampire Weekend’s live-streamed concert on April 28 as part of the American Express Unstaged concert series on www.amexunstaged.com. Viewers were able to watch the Vampire Weekend live event on YouTube’s mobile web site, via VEVO’s free apps for iPhone and iPad, and on the American Express Channel, available through the American Express app on LG-connected TVs.

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05/31/13 12:05:24 PM

Added by Sarv Kreindler--Creative Planet Network,05/31/13 12:05:57 PM

Starz Develops 'Da Vinci's Demons' Companion App

Citizens of Florence, a second-screen application for the Apple iPad designed to be used by viewers of Starz’s original series Da Vinci’s Demons, offers a complementary viewing experience that enriches and extends the show’s story. Erin Dwyer, executive director of digital marketing for Starz, explains, “Starz wanted to create something that builds on the show and has a longer shelf life than a solely synchronous experience.”

Citizens of Florence incorporates audio fingerprinting technology so that audio cues in the show trigger synchronized interactive content on the iPad, thereby enriching the content of the original series without spoiling or disrupting the chronology of the show. App users then choose their own second-screen path.

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05/31/13 12:05:57 PM

Added by Sarv Kreindler--Creative Planet Network,05/31/13 11:05:00 AM

How Marketers and Advertisers Are Using Social Video

VideoExplainers has created an Infographic explaining how marketers and advertisers are using social video. While, unsurprisingly, humor videos rule the scene, celebrity videos aren't as effective as one might think.

See the infographic here on MediaBistro's AllTwitter.

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05/31/13 11:05:00 AM

Added by Sarv Kreindler--Creative Planet Network,05/30/13 05:05:07 PM

Maui Community Television Teams with LiveU
Photo by RJKPhotography.

Akakū: Maui Community Television in Maui, Hawaii, has integrated LiveU’s live video-over-cellular solutions, purchasing LiveU’s LU70 and LU-Smart Mobile App solution for transmitting coverage of live events.

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05/30/13 05:05:07 PM

Added by Sarv Kreindler--Creative Planet Network,05/30/13 05:05:15 PM

A New Platform Will Insert Ads Into Live IP Video Streams

BlackArrow, Elemental, Envivo, RGB Networks and SeaWell Networks have joined forces to create a platform for inserting ads into live video streams.

Explains Jeff Baumgartner of Multichannel News, "With dynamic ad insertion for VOD starting to get its groove on, BlackArrow is now turning its attention to live streaming as it teams up with four vendors on a pre-integrated platform designed to splice ads into linear TV feeds shipped to PCs, tablets, smartphones and other IP-connected devices."

Read the full story here.

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05/30/13 05:05:15 PM

Added by Sarv Kreindler--Creative Planet Network,05/30/13 01:05:42 PM

International Ballet Festival Streams with Haivision

Canada’s National Ballet School (NBS) and the Global Campus Network at Ryerson University teamed with Haivision to provide live video streaming for the dance performances of Stream at the Assemblée Internationale 2013 (AI 13), an event held in Toronto in May. Created by NBS choreographer Shaun Amyot in collaboration with Amsterdam-based choreographer Michael Schumacher, Stream was performed by a blended cast of AI 13 students in Toronto, who were joined virtually through the live video streaming of dancers from the Dutch National Ballet Academy in Amsterdam.

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05/30/13 01:05:42 PM

Added by Sarv Kreindler--Creative Planet Network,05/30/13 12:05:14 PM

MLBAM Uses EMC for Streaming and E-Commerce

 

MLB Advanced Media (MLBAM), the interactive media and internet company of Major League Baseball, selected EMC technologies to support live video streaming and e-commerce for baseball fans around the world.

Using EMC Isilon scale-out storage for its live streaming and video on demand services of all MLB games, and EMC VMAX 10K enterprise storage for its applications, MLBAM has captured, encoded and distributed nearly 18,000 live video events, including up to 60 live streams of baseball games every day.

“Live streaming is like turning on a fire hose,” says Joe Inzerillo, senior vice president, content technology/CTO, MLB Advanced Media. He adds that Isilon technology is easily able to keep up with the “intensity and ferocity” of MLB’s video streams.

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05/30/13 12:05:14 PM

Added by Sarv Kreindler--Creative Planet Network,05/30/13 12:05:52 PM

Amazon Studios Greenlights Five Series to Get Full Seasons

John Goodman stars in Alpha House.

Amazon Studios has greenlit five of its original shows for full seasons.

Explains Chris Davies of SlashGear, "Two comedy shows, Alpha House and Betas, and three children’s shows, Annebots, Creative Galaxy, and Tumbleaf, were selected when Amazon and LOVEFiLM through the decision making process open to the public vote, with the first episodes expected to show up later this year."

Read the full story here.

 

 

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05/30/13 12:05:52 PM

Added by Sarv Kreindler--Creative Planet Network,05/28/13 05:05:08 PM

Discovery Launches Animal Planet L!VE

Discovery Communications’ Animal Planet L!VE is a digital experience that features around-the-clock live animal cams and acts as a digital complement to Animal Planet and its on-air programming. “‘Live’ is a key way that we connect with our audiences, on air and online,” says JB Perrette, chief digital officer, Discovery Communications. “Animal Planet L!VE will feed audiences’ passion for the animal world on their computers, tablets, smartphones and connected TVs.”

Using 11 live HD cameras powered by Ustream, Animal Planet L!VE streams include Chick Cam, Kitten Cam and Penguin Cam. If “cute” isn’t your thing, sea nettles, beluga whales, cockroaches and ants are among the other streaming stars at apl.tv.

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05/28/13 05:05:08 PM

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