Added by Sarv Kreindler--Creative Planet Network,04/03/14 04:04:03 PM
The BBC in the U.K. is quietly testing 15-second video “newscasts” designed for users of tablets and smartphones. In the U.S., New York-based NowThis News offers six-second news videos, which it has been producing since last year. Has our attention span really gotten that short?
Both explorations into short-form video news are initially aimed at social media platforms, especially those with the ability to deliver video, like Instagram and Vine. Steve Herrmann, head of BBC News Online, acknowledges that the initial month-long trial, which started in mid-January, reflects the changing audience patterns. December 2013 marked the first time that mobile and tablet viewing of BBC content was greater than desktop use, Herrmann told Britain’s Guardian newspaper.