Added by Sarv Kreindler--Creative Planet Network,03/27/14 02:03:02 PM
The market for specialized streaming devices is already full of competitors, with more on the way, but the good news for that group is that a sizable group of consumers who already own those OTT video devices will soon be on the prowl for at least one more.
According to a new study from The Diffusion Group, 48% of current users of “Internet set-top boxes,” a category that includes Roku and Apple TV devices, are likely to purchase another iSTB in the next six months. Likewise, 29% of adult broadband users are expected to purchase a new OTT video device during that period, the firm said.
That could bode well not just for Roku, which is about to release its new $49 HDMI Streaming Stick, but also the already-popular Google Chromecast, and new OTT video device models rumored to be coming soon from both Apple and Amazon.