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The Current State of Multiscreen

Volker Ballueder of MediaPost writes about the current state of second screen and what he believes the future holds.

He writes, "In many discussions, I found out that everyone knows of a correlation between TV and mobile screens. No one knows exactly what and how but, of course, knows there is one. I am not disclosing my secrets here if I say that those screens go hand in hand. We as a nation, as humans, engage more and more with our mobile devices. We use them to check our bank statements, our social status, our text messages, emails, forums, or search for ideas, order books or toys or groceries. The mobile is our daily device with wearable tech usage and usability growing to become connected to mobiles and monitoring us 24/7."

Read the full story here.

Late Night's Fragmented Audience Can Still Be Found Online

Viewership for late night talk shows has gone down over the past decade, and the median age of viewers has gone up, for a multitude of reasons: including the fact that more shows and more screens are competing for a piece of the pie.

HFR and Second Screen discussed at NAB Show's Technology Summit on Cinema

Panelists at NAB Show's Technology Summit on Cinema discussed the future of movie theaters with technology ranging from high frame rate, to IMAX, to second screen.

Howard Lukk, VP of production technology at Walt Disney Studios. said, "We’re playing around with everything. We are asking if it will push the story. That is the question we start with. Film is coming to the end of its life. We're going to have high dynamic range, high frame rates … as a filmmaker, just think of the possibilities."

Read the full story here on The Hollywood Reporter.

Tips for Second Screen Success During a Live TV Event

Dan Meehan of Business2Community gives three tips for achieving second screen success during live TV events.

He writes, "Second screen usage during these major television broadcast events and programs is exploding in 2014, making it one of the more important trends in the mobile era we’re in. And it’s not that viewers are choosing tablet over TV, it’s that they are seeking different experiences on each … which could be a boon for advertisers paying attention."

Read the full story here.

Second Screen Numbers for 2014 World Cup Expected To Be Huge

A new infographic from YuMe highlights survey results that anticipate some huge second screen numbers for the 2014 FIFA World Cup.

63% of those surveyed said they plan to watch match highlights on their computer, while 25% intend to do so on a tablet and 23% on a smartphone. 33% of those surveyed say that they plan to live-stream matches on laptops, and 22% on tablets. Over 54% said they intend to watch online videos of completed matches.

See the infographic below. (via ReelSEO)

 

Dutch TV Provides Exemplary Second Screen Experiences

At the 2014 PromaxBDA Europe Conference, Jeroen Doucet, managing director of ComingNext TV, showed three examples of how Dutch television shows are successfully and creatively leveraging second screen to attract both viewers and advertisers.

He said of the importance of providing engaging second screen content to TV viewers, "If they’re playing Flappy Bird, if they’re answering their Gmail, if they’re on Tinder, then their attention to TV is diluted."

Read the full story here on Brief.

Multi-Screen Behaviors and Trends of Note for Marketers

A new AdAction Report from Millward Brown, "Marketing in a Multi-screen World," shows that, in the U.S., smartphone screens get the most usage on a daily basis (151 minutes), followed closely by TV (147 minutes) and laptops (103 minutes). Tablets get 43 minutes of average use.

Second Screen Shifts Focus to Participation TV

Second screen is becoming about more than just chatting about a television show; content creators are now interested in influencing what's actually being seen on TV.

Writes MediaPost's Tyler Loechner, "The lure of participation is meant to counterbalance the lure of Netflix, Hulu, or DVRs. I’ve heard some describe Twitter as a 'sports bar in which you can choose whose opinions you want to hear.' [Interactive media company] IPowow doesn’t think the ability to chat with others about the TV show is enough, however. They want to let viewers actually change what they are watching."

Read the full story here.

 

The U.S. Lags Behind in Second Screen Usage Compared to Others Parts of the World

A new study has shown that despite all the chatter surrounding second screen in the U.S., its usage is still lagging behind other parts of the world.

Writes MediaPost's Steve Smith, "According to the latest global survey from Global Web Index, the share of North Americans ages 16 to 24 who regularly use their mobile devices while watching TV is 39%, just slightly ahead of laggard Europe with 35%. Asia-Pacific, Middle East and Africa, and Latin America are all far ahead of us in this regard, even as you slice this just across the youngest, most mobilized demo."

Read the full story here.

See Additional 'Cosmos' Photos and Facts with Companion App

The free companion app to Fox and National Geographic's Cosmos: A Spacetime Odyssey features imagery, video, exclusive content, and an interactive Cosmic Calendar which condenses the 13.8 billion year history of the universe into a single year (to put it into perspective, all of recorded human history translates to the last 14 seconds of that year).

The app is available via Google Play now and is expected to arrive on iOS devices shortly.

 

 

What's the Difference Between Companion Apps and Second Screen?

The terms "companion app" and "second screen app" are often used interchangeably but Giant Interactive makes an argument for the differences between them.

They write, "Companion app? Second screen app? Are they different? Are they the same? These two terms are seemingly used interchangeably. Tech blogs certainly treat them as equivalent and even industry veterans seem to regard them as synonymous. Yet I submit that there is a difference in meaning and while all companion apps are second screen apps, not every second screen app is a companion app."

Read the full story here.

Penguin Launches Companion Second Screen Experience for a Book

Penguin Canada has launched a digital companion experience called The Echo Project to coincide with the paperback release of Khaled Hosseini's And the Mountains Echoed. The companion site features 402 different experiences that relate to the 402 pages of the books, including videos, maps, photos, audio excerpts and more.

The project was created by Dare Toronto and was inspired by the multimedia sites of leading newspapers. Says executive creative director Paul Little, "The difference for publishing is, and what we were concerned with, was to not ruin mental pictures or to take away from what's great about reading. This is a companion to the reading experience."

Check out a video about how it works below and read more here on Creative Review.

Second Screen Apps Need to Navigate the Line Between Engagement and Privacy

In order to succeed, second screen apps must engage, provide relevant content in the right way, and not appear simply as an obtrusive “data grab.”

Those are the lessons Himanshu Sareen of MediaPost has gathered by looking at several successful and less successful second screen apps in his article “Second-Screen Apps Must Engage.”

Interact with Astronauts with NatGeo's 'Live From Space'

National Geographic's upcoming Live from Space, which will broadcast live from the International Space Station on Friday, March 14th, will have an interactive, social component.

Viewers can submit questions to the astronauts via Instagram using the hashtag #HelloFromEarth. A second screen experience will allow viewers to delve deeper into the history and culture of various places on earth that the ISS is passing over.

Read more here on Brief.

Watch the Trailer for Second Screen Feature Film 'APP'

Bobby Boerman's groundbreaking Dutch second screen movie APP is now coming to the U.S. The thriller, sort of a sinister counterpart to Spike Jonze's Her, is about a mysterious app named IRIS which wreaks havoc in the life of protagonist Anna. Viewers are encouraged to download the film's companion app which will provide them with synced extra content that adds another layer to the film's onscreen narrative.

The film will be released in theaters and digitally on May 9th. Watch the trailer below.

AMC's Second Screen Success Plays Emphasis on Quality Content

AMC's Story Sync is a successful and engaging second screen app that works because it puts content above all else and involves the showrunners in its creative.

Says Mac McKean, AMC's SVP of digital media, to The Verge, "We’re a business, so certainly we’re trying to drive our business. But hopefully we’re trying to drive our business by creating great experiences for the viewers and the fans."

Read the full story here.

Second-Screen Study: More Applications Needed

Arlington, Va. — The National Association of Television Program Executives (NATPE) and the Consumer Electronics Association (CEA) released the findings from Part Two of their first joint research study on second-screen use.

Part Two of the study digs deeper into the qualitative research collected through in-depth interviews with some of the industry’s top show runners about the future of second screen and how they factor it into the creative process.

Part One, which was released earlier this month, focused on consumers and found nearly all (91 percent) of second-screen viewers access asynchronous program content, while only 42 percent have tried synchronizing their content experience to live TV.

Some of TV's Top Producers Champion Second Screen

In the second part of a survey conducted by NATPE and CEA, some of TV's top producers including Vince Gilligan (Breaking Bad) and Damon Lindelof (Lost) go in-depth on the boons, and some of the drawbacks, of second screen.

Second Screen Is Here to Stay

The second part of NATPE and CEA's survey about second screen has yielded insights from industry insiders about best practices and the future of multitasked viewing habits.

Writes Rapid TV News, "Part two has revealed a more positive view of the second screen, with a general consensus that it is as an inevitable part of the future. Even though some believe there are strong opportunities for synchronous viewing going forward, producers were found to be still searching for the best solutions to optimise technology to create a seamless experience for the viewer. Indeed the survey found second-screen content designed for synchronous viewing does not currently have unanimous support among show runners beyond sports, reality shows and news."

Read the full story here.

A New Study Shows Most TV Viewers Prefer to Focus on One Screen

A new study from TiVo shows that most multitaskers still prefer to focus more on their TV screens than second screen devices.

Writes Max Follmer of Brief, "More than 75 percent of viewers surveyed said their primary focus was on the program they were watching if they multitasked in front of the TV. And 45 percent of TiVo users, and 35 percent of non-TiVo users, said their attention was solely on the TV set while they watched."

Read the full story here.

Showtime!: Pay Cabler Dives into Smart TV, Tablet Interactivity

Less is more. That seems to be the approach that Showtime Networks is taking with its emerging social media, at least as far as screens are concerned. Showtime recently deployed its own brand of interactive functionality within much of its cable TV programming.

At the core of the pay cabler’s add-on service is interactive content within single-screen and second-screen modes on LG Smart TVs and Apple iPads, respectively. Network execs anticipate adding more Smart TV and tablet brands in the near future. The on-screen content geared to further engage viewers runs in tandem with Showtime’s most popular shows, such as Homeland and Ray Donovan.

David Preisman is vice president for interactive television at Showtime Networks.

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Which Social Network Does Second Screen Better?

Defining the social conversation immediately surrounding the broadcast of a show as "second screen," Andrew Osegi of Business 2 Community examines whether Facebook or Twitter is the most effective social platform.

He writes, "Consider the second screen a promoted interaction that goes beyond watching linear video. When it comes to broadcast television, viewers have limited control over what they watch, but thanks to the growth of social television, users can jump online and join a community discussion. However, the question remains: Which social network does it better? For now, we’ll investigate Twitter and Facebook."

Read the full story here.

Why Social Media Will Outrank Second Screen

Marcelo Ballve of Business Insider delves into why second screen content isn't living up to the hype and why social media may always overrule it.

Most Viewers Are Lukewarm on Second Screen Content

A new study shows that while the term "second screen" may be ubiquitous these days, most TV viewers can take it or leave it.

Writes Todd Spangler of Variety, "According to a new survey, just 42% of people who use a smartphone or tablet to access related TV show content have tried synchronizing the second-screen experience with live TV. And only 13% of those said it makes their program viewing experience 'much more enjoyable.' The majority (67%) said it made TV viewing just 'somewhat' better — nice to have, but not a necessity."

Read the full story here.

Understanding Second Screen's Role in 2014

Wayne Friedman of MediaPost reports from CES where second screen has been a topic of conversation with representatives from major players like NBCUniversal. PGA Tour, and Crispin Porter + Bogusky weighing in.

He writes, "Second screens -- little screens to some -- are getting major attention from consumers. But consumer discovery of TV-video content, as well as giving brands strong media performance, is still a challenge."

Read the full story here.

 

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