John Eggerton, Broadcasting & Cable
Cable efforts to put programming on second screens in the home and the Obama administration's push for even more mobile online content access are backed up by a new study showing that tablet and e-reader use continues to grow.
As of September, more than a third of Americans 16-plus (35%) now own a tablet, according to a new Pew Research Center Internet Project study. That is up from a quarter (25%) who owned them only 10 months before (November 2012).
The increase is even more striking among higher-income households. In homes earning at least $75,000, more than half have tablets, up from 25% in November 2012. E-reader ownership has doubled--from 18% to 38% over the same time period.
The study was among 6,224 16-plus, with a margin of error of only plus or minus 1.4 percentage points.