Penguin Canada has launched a digital companion experience called The Echo Project to coincide with the paperback release of Khaled Hosseini's And the Mountains Echoed. The companion site features 402 different experiences that relate to the 402 pages of the books, including videos, maps, photos, audio excerpts and more.
The project was created by Dare Toronto and was inspired by the multimedia sites of leading newspapers. Says executive creative director Paul Little, "The difference for publishing is, and what we were concerned with, was to not ruin mental pictures or to take away from what's great about reading. This is a companion to the reading experience."
Check out a video about how it works below and read more here on Creative Review.