The Mill+ was brought on board to create a stunningly realistic CGI chimpanzee for PETA's "98% Human" spot, which actually touts using CGI animals over real ones in movies.
Explains BBDO Creative Director Toygar Bazarkaya, "In working with Mill+, we noticed there IS another way. We found a way to change the message from 'stop using great apes' to 'stop using "real" great apes.' Mill+ developed a technology that allows for the creation of a great ape that is so real, it's scary. No use of the real animal, but an undistinguishable result. Planet of the Apes looks like a cartoon in comparison. Absolutely mind blowing!"
Read more here on The Mill's blog.