cloud

Jeff Blagdon of The Verge writes: Adobe is working on a mobile complement to Lightroom that will let you view and edit the RAW images on your computer from your mobile device. The app, which is still in the early stages of development, uses the lossy DNG Smart Previews new to Lightroom 5 to keep the footprint on your tablet to a minimum, and will use the same image processing model employed in Lightroom and Adobe Camera Raw. The company’s group product manager Tom Hogarty showed an internal test application on a recent appearance ofThe Grid, an online photography show hosted by Scott Kelby.

Lyndsey Schaefer of MESA writes: Sony Corporation of America today announced the launch of Sony Media Cloud Services, a new cloud-based collaboration and production service that will be previewed at next week’s NAB Show in Las Vegas.

The scalable cloud platform, Ci^SM (pronounced see), will provide studios, broadcasters, independent producers, marketing teams and other creative individuals a “one-cloud” solution to collect, produce and archive high-value, high-definition content, allowing fast and secure collaboration on a global scale.

Visual effects supervisor HaZ Dullul writes about starting his own cloud-based post production company. He writes, "With the main visual effects tools required for animation etc. being available on subscription base, and licensing driven via VPN server setup, the idea of setting up a production company creating visual effects content is possible with minimal overheads."

Read his full post here on RedShark News.

During production on the independent film A Birder’s Guide to Everything, Aframe’s video management service typically ingested, stored, transcoded and delivered a full day’s high-res footage to a 20-person team in hours. Throughout the 21-day shoot, which took place just north of New York City, post house Sixteen19 processed and uploaded dailies to Aframe’s private cloud, where they would be securely stored and accessible to authorized team members. Within hours of shooting, a link to an H.264 proxy copy of the footage was e-mailed to 20 collaborators on the film. Using Aframe, the production team had an easy and efficient means for viewing each day’s raw footage. One co-producer was even able to view dailies on his iPad while working in Qatar.

Filmmaker and Webby Award founder Tiffany Shlain talks about her experiences as a pionner of digital distribution and her new Cloud Filmmaking endeavor.

She says, "I think filmmakers need to devote as much creative energy on how their films get out to the world as actually producing the film...People say, 'I’m just a filmmaker.' But in this world, where there are so many different ways to engage people. And there’s so many free tools out there. It saddens me how few filmmakers actually experiment. There’s always new tools. The filmmaker really has to make a marketing plan from the beginning."

Read the full interview here on Filmmaking Stuff.

Kickstarter project Transporter is a new product touted as the "world's first social storage solution." With the device, you can store and transport files and data between devices without using the cloud. This makes for a totally private experience and one that doesn't rely on monthly fees.

So far the project has raised $60,000 of its $100,000 goal. See more about how it works below. (via Mashable)

Aframe announced that its customer Blink Films, working with Clear Cut Pictures, achieved a dramatically streamlined post production workflow for the new TV show Classic Car Rescue – which debuted on Discovery World (Canada) – by using Aframe’s cloud video production platform to expedite a cross-Atlantic production.

One of the fun films of this year is Looper, a sci-fi/time travel adventure by director Rian Johnson (Brick, The Brothers Bloom). In the story, the character of Joe—a mob killer—is played by both Joseph Gordon-Levitt and Bruce Willis—one as the present day version of Joe and the other as his future self. An ambitious film like this typically requires the work of numerous visual effects companies.

Today’s cloud networking and storage environments are a little like the Wild West. Innovators and entrepreneurs alike are aligning definition to technology, applying marketing for new perspectives and finding applications that can serve the masses, all the while attempting to understand what the cloud offers as a value proposition.

PixelFlow, a cloud services startup in San Mateo, CA, introduces their new video collaboration app for the iPhone - iPixelFlow. PixelFlow CEO Patrick Sculley states, "We love building collaborative tools and can't wait to see what types of interactivity this application enables. That's why we are giving it away for free to anyone with a PixelFlow account."

Cloud-based software company Brainshark reports on their top 4 picks for cloud-based video editing. They write, "We looked into half a dozen cloud-based online editing tools, and also one video editing service. In general, these tools enable you to upload various video formats, edit and combine them with other video clips, and add music, titles and watermarks."

See their picks here.

Ned Soltz will be presenting a free webinar on July 26th entitled "Editing in the Cloud" all about harnessing the power of the cloud for file sharing, delivering and editing. The live webinar is taking place from 10-11:30 AM PST and will also be available on-demand for free. Read more and register here.

London-based Aframe, the cloud video production platform, has announced that it has launched its acclaimed Aframe service into North America. Aframe has established operations in Boston, New York, and Los Angeles where it has deployed the company’s private cloud infrastructure to support its growing US client list, while also better serving global clients like the BBC and MTV.

Singular Software, a developer of workflow automation applications for video production, is pleased to introduce CloudEyes, a cloud-based media synchronization technology that lets producers and contributors share and mine footage for remote video collaborations.

ScreenLight takes an in-depth look at the state of cloud-based video editing today and whether it makes sense for professionals now or in the future. They say, "Cloud video editing services aren't going to spell doom for Media Composer, Final Cut Pro and Premiere Pro anytime soon.

NYC Production and Post News profiles Market7, a company determined to bring cloud-based collaboration tools to the film and video production industry. They explain, "This SaaS product supports collaboration among video producers, their clients and any other parties involved in the process with features developed for overall project management, conceptualization, pre-production (scripts and storyboards), as well as footage review and approval during post.

Technology research company Gartner has released a new report claiming that the personal cloud will replace the PC as the most prevalent device by 2014. Says Steve Kleynhans, research vice president at Gartner, "In this new world, the specifics of devices will become less important for the organization to worry about. Users will use a collection of devices, with the PC remaining one of many options, but no one device will be the primary hub. Rather, the personal cloud will take on that role.

Cloud Tweaks goes over some of the advantages -- and even a disadvantage or two -- of cloud-based storage for videographers. They say, "There’re already a number of good advantages to cloud-based storage and software for videography, and they’re about to get better. Early adopters will likely be able to utilize the advantages to the fullest, while still keeping one foot in the traditional edit-suite pool as the transition is made."