Aframe writes: For brands and businesses, video is becoming an increasingly common and important part of the communications mix. Channels are increasing and are easy to use.
Whether it’s for external use – advertising, branded content, corporate communications, sales presentations, customer service – or internal – training, internal communications, presentations – the use of video is on the rise. It’s social, interactive, mobile, profitable, trackable and brandable.
Of course, not all videos produced by corporates are great. Some are awful, some just plain boring (it’s debatable which is worse. At least an awful one has a chance of going viral).
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