A new "social footprint" study from the Dachis Group has declared Disney the most social of media properties.
Writes Forbes, "In an analysis of television social media marketing metrics, Dachis Group determined that Disney has the biggest reach in terms of unique individuals, interacting with 3,434,668 of them in September. The company also reportedly has the most “shareable” content of any of the networks studied, with almost 5.7 million shares in the period between September 1 and October 1, 2013. Disney also had the most subscribers overall, with almost 1.1 billion, which dwarfs many other organizations worldwide."
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