Always on the bleeding-edge of social TV, MTV's live Sunday night broadcast of the VMAs should prove to be no different. There are several interactive and online-exclusive elements planned, including a behind-the-scenes live stream, a robust social media tracker, and live GIF-making.
Says Michael Scogin, MTV's VP of Mobile and Emerging Platforms, "For years, we tried to get people to go to the website and hit an upload button and that didn’t work. Now through social, we can pull in content, moderate it quickly before it goes to digital and goes to TV. Technology is at place where you can do that. It’s more about fans.”
Read more about MTV's plans here on Lost Remote.