social TV

Andre-Pierre du Plessis' 40-minute documentary "Day 1: A Social TV Documentary" explores the rise of Internet video viewing and social TV, especially in the world of 24-hour broadcast news.

Watch it below.

Natan Edelsburg of Lost Remote writes: With more than 143 million Facebook likes and 1.2 million Instagram followers, MTV ranks as one of the biggest brands on both platforms.

The network continues to outpace its rivals in terms of digital innovation, and with the MTV Movie Awards which aired last night, MTV has show the world that social TV is now about GIFs, Instagram and real-time access to fans via Facebook.

In this interview with Beet.TV, Dan Sacher, SVP for Digital at VH1 talks about the social viewing habits of their demographic. He says, "Our audience, which is generally women 18-35, we've seen from various studies that they are the most social audience on the web...We know our audience is hungering for second screen, third screen content to share with friends."

Watch below.

Beet.TV spoke to Kenneth Lagana, senior VP of CBS Interactive Sales, at the Beet.TV Advertising Leadership Summit about the social and second screen experiences that CBS will be rolling out in the next two quarters. The network will have second screen experiences tied to the Victoria's Secret Fashion Show, the Grammys, and the Late Show with David Letterman as well as extra digital content tied to its primetime shows.

Says Lagana, "We are almost looking at each TV show as a live event."

As The Weather Channel continues to air new reality shows, like the latest, Coast Guard Florida, the network comfortably leverages its social media presence to engage viewers. Says Renee Willet, The Weather Channel's senior manager of social media marketing, "For us, our most success social resources for new shows are Facebook, Twitter and GetGlue. We have a presence on all three for Coast Guard Florida and use each for slightly different purposes."

CNN has enlisted SnappyTV to turn this month's presidential debates even more social. The platform allows online viewers on CNN.com to share the clips they want in real-time. The debate between President Obama and Mitt Romney was CNN.com's second highest live video viewing of the year. Read more here on Lost Remote.

FX reveals its aggressive social strategy for the second season of its hit series, American Horror Story. Says SVP of marketing Sally Daws, "We pursued a similar strategy to S1, but this year we were able to leverage a highly engaged fan base. In addition, we doubled down on the amount of content produced and rolled out 24 different teasers promoting the new season. We released exclusively to our Facebook fans and then pushed out to a syndicate of bloggers and entertainment sites."

TruTV has introduced a "Social Playback" feature which allows users to see the best curated social media chatter surrounding the live airing of an episode when watching it back later. The episodes will be available to view on truTV2go.com by TV Everywhere subscibers.

In conjunction with the 14th season of Big Brother, CBS is unveiling Big Brother Connect, a portal which aggregates social content surrounding the show and encourages interaction.

Dateline is launching a new social media portal which aggregates the social onversation surrounding their show. Explains Anthony Galloway, supervising producer of Digital Media for NBC Primetime News, "Chatline brings together all of the platforms that Dateline viewers use each week to communicate during the show.

Lost Remote talks to Brian Swarth, Showtime's newly appointed VP of Digital Services, about the strategy behind the subscription cable network's social media presence. Says Swarth, "To date, much of the industry’s emphasis on social TV has been around driving viewers to linear premieres. And for a basic ad supported network, that’s critical. But Showtime’s business model (premium subscription based TV), allows us to be more flexible in terms of how and when we use social TV to engage with our viewers.

Lost Remote reports on the advances in social TV that were seen at this week's NAB Show. They write, "One of the biggest trends is focused on making it easy for producers to integrate social content on-air. Until now, displaying a tweet or a poll has been extremely labor-intensive (put poll on website, tease website from on-air, refresh poll results, create graphic of results, write them into script, drop it into the rundown).