social TV

Social TV Market Expected to Grow to Over $256 Billion by 2017

A new report from MarketsandMarket suggests that the social TV market will reach $256.44 billion by 2017, as compared to $151.14 billion in 2012. That's an increase of over 69%.

According to Digital Journal, "In addition to market sizes and forecasts, the report also provides a detailed analysis of the market trends and factors influencing market growth, offering in-depth geographic analyses of the Social TV market in North America, Europe, Asia-Pacific, Latin America and Middle East & Africa. The report draws the competitive landscape of the Social TV market, providing an in-depth comparative analysis of the technological and marketing strategies the key players are adopting in order to gain an edge over the their competitors."

Read the full story here.


Twitter's Chief Scientist: 'Twitter Makes Television Better'

In a keynote at the MIPTV television industry conference, Twitter's chief media scientist Deb Roy emphasized his company's impactful relationship with television.

“The biggest, most pervasive medium ever invented – television – is being intertwined with a global social medium, Twitter,” Roy said.“Twitter makes television better: it is in fact a force multiplier that can enhance the impact and possibilities of television.”

Read the full story here on The Guardian.

VH1's Social and Digital Success

VH1's aggressive pursuit of social engagement has been paying off in dividends.

Explains Lost Remote, "In 2013, VH1 enjoyed triple-digit year-over-year follower growth on Facebook and Twitter, becoming the third-most social non-cable sports network. The executives attributed part of their success to VH1’s willingness to experiment, take advantage of what’s trending, and employ a 24/7, 365 approach to social programming around shows. The network focuses not only on building buzz for upcoming episodes, but also on leveraging its digital assets – including and the VH1 app – to host exclusive content and keep fans of shows engaged throughout the rest of the week and the year."

Read the full story here.


Social Media Doesn't Drive TV Tune-In as Heavily as Expected

Despite all the hype surrounding the relationship between social media and TV, a new sobering survey from Nielsen shows that only a small percentage of TV viewers are actually posting about the shows they're watching.

Writes The New York Times, "Only 16.1 percent of the survey respondents said they had used social media while watching TV during prime time. And less than half of the people using social media were actually discussing the show they were watching."

Read the full story here.

Research: One-Fifth Use Social Media for TV

NEW YORK—Nineteen percent of online Americans ages 15-54 say they are reached by social media at least once a day regarding primetime TV, according to a Council for Research Excellence study. For example, someone who saw something or posted something about a primetime TV show on Facebook or Twitter would fall within this category.

Sixteen percent of primetime TV viewing occasions involve some interaction with social media. During nearly half of these occasions (7.3 percent of primetime TV viewing instances), the viewer is engaging with social media specifically about the show being viewed. These viewing occasions constitute the study’s definition of “socially connected viewing”—occasions when people engage in social media about a TV show while watching that show.

Socially connected TV viewing is most evident with new TV shows, which indexed at 142, and sports programming, which indexed at 129.


Millennials Most Likely to Engage with Social Media While Watching TV

Two studies from The Council for Research Excellence/Keller Fay Group and Deloitte focus on the rising numbers for social media usage while watching television.

Writes eMarketer, "The Council for Research Excellence/Keller Fay Group found that millennials were the age group most likely to engage with social media while watching TV—particularly, older millennials; 9.6% of 25- to 34-year-olds said they used social media while viewing primetime TV. Younger millennials, those ages 15 to 24, came in second place among age groups for social TV usage, with 9.2%."

Read the full story here.

Instagram Tops Twitter on Mobile; What Does It Mean for Social TV?

Last week, it was revealed that Instagram has surpassed Twitter in U.S. mobile viewers. What will this mean for social TV which, heretofore, Twitter has dominated?

Writes Lost Remote, "If Instragram continues its trend as the preferred platform for social mobile users, it will be worth watching how TV shows react, and whether they increase their engagement with fans, during and in between their shows, on Instagram—ultimately at Twitter’s expense."

Read the full story here.

'Today' Launches Interactive Cooking Segments

This week, The Today Show will launch a multi-platform cooking show that highlights some of the web's most popular chefs and will allows viewers at home to cook along with the segment's hosts via social media.

Carson Daly will host Fresh Cooks Live: Today’s Spring Cookalong which will encourage viewers to send in their own pictures and questions using hashtag #FreshCooksLive.

Read more here on Newscast Studio.

'How I Met Your Mother' Finale Pushes Social Farewell

On March 24th, fans are saying goodbye to one of TV’s longest-running and most successful sitcoms, How I Met Your Mother.

Until then, network CBS has been pushing a big social farewell to the show by displaying the #HIMYMFarewell hashtag on airings of its remaining episodes. Star Alyson Hannigan also taped a video asking fans to contribute what they will miss about the show on Twitter, Facebook or Instagram, also using that hashtag.

TVNewser's The Rise of Social Media Panel, April 29, NYC

Taking place on Tuesday, April 29th, Mediabistro's TVNewser Show will explore key topics surrounding the changing TV news business.

Social Media Buzz Has More Influence Than TV Discovery Apps

Wayne Friedman of MediaPost gathers together some interesting statistics from a new survey by Digitalsmiths. Of the 3,140 costumers surveyed, 29% said they will watch a TV show or movie based on Facebook or Twitter buzz, but that only 13% have downloaded social media TV/entertainment apps (like Shazam, GetGlue, etc.) on their mobile devices.

As he puts it, "Social-media buzz is slowly having an influence over TV viewers' program choices -- but less from specific social TV media apps."

Read the full story here.



Sports Dominate Twitter TV Conversation

A new Nielsen SocialGuide study has found that 50% of tweets about television are about sporting events and that those events made up 12 of the top 20 most-tweeted-about broadcasts in 2013. On average, people who viewed tweets about a sporting event saw 32 tweets about that event, in comparison to 25 for non-sports special events and 9 for new TV series episodes.

In recent months, football has been dominating Twitter, scoring 4 out of the top 5 biggest Twitter audiences for sports (the fifth was the Sochi Winter Olympics Opening Ceremony).

Read the full story here.

Why Metadata Is the Key to Social TV Success

The Guardian's Charles Dawes explains how increasingly granular metadata will be the key to future social media success for TV.

He writes, "What needs to be understood is that the basis of social media is inherently a grassroots effort. To build upon (and benefit from) social media, companies need to be able to create real-time opportunities for conversation among their followers and loyal viewers. The framework for these exchanges may already be in place and part of the digital content chain today – it's called entertainment metadata."

Read the full story here.


Social Media Promotes NBC Crossover Episode of 'Law & Order' and 'Chicago P.D.'

NBC's Law and Order: Special Victims Unit and Chicago P.D. are planning a special 2-hour crossover episode this Wednesday, and the social media accounts of both shows are getting involved in promoting it.

Writes Lost Remote, "Both shows are also active on social, tweeting out promo announcements for the crossover event—and retweeting each others tweets—while SVU’s social channels are spreading some behind-the-scenes photos from the episode’s filming."

Read the full story here.


Infographic Shows Relationship Between Facebook and TV

Facebook and SecondSync have released the results of a study which looks at how television viewing habits align with the social network. The numbers represent viewers from the U.S., U.K., and Australia and The Drum has turned the stats into an infographic.

The study revealed that 80% of TV conversations on Facebook come from a mobile device and that 60% of those interactions happen live during the broadcast.

Check it out below. (via The Drum)




Facebook's Social TV Strengths Come to Light

Richard Marks of MediaTel takes a look at how Facebook is coming out swinging in the social TV battle, despite the fact that Twitter often takes the glory.

He writes, "Each social media has unique strengths. Twitter is a celebrity-infused public medium generating visible buzz. Facebook may be less public but, as this new report shows, it does have more detailed demographic analysis than is possible on Twitter. Both can be Social TV winners if broadcasters and advertisers can be educated in the unique TV-related strengths and differences of each social medium."

Read the full story here.

Twitter Supporting TV (and Ads) in a Number of Ways

People are increasingly using their Twitter accounts to interact with friends (or “followers”) and are not shy about commenting on the TV show they are virtually watching together. The growing trend is helping broadcasters boost ratings and promote new shows while giving advertisers gain higher retention rates for their commercials.

Twitter said it has the research to prove it. In a recent blog post on television advertising viewing trends, the company said that during the recent Super Bowl (#SuperBowlXLVII), over 24.9M Tweets were reported about the game and halftime festivities, according to Nielsen’s SocialGuide, which beat the previous record of 1.9M Tweets during last season’s finale of Pretty Little Liars.

By the Numbers: Does Facebook or Twitter Rule the Social TV Space?

Jeff Bercovici of Forbes delves into some of the numbers comparing Twitter to Facebook when it comes to dominance in the second screen space.

An In-Depth Look at Cinemax's Social and Digital Strategy for 'Banshee'

An inside look at Cinemax's digital and social strategy for original series Banshee reveals a thoughtful plan that seeks to exploit Vine, Twitter, gamification and more in a way that feels organic to the content.

Twitter Execs Discuss TV and Second Screen

In a session at the NATPE conference, Twitter executives discussed how TV and the social network are evolving together.

Said Jean-Philippe Maheu, Twitter's managing director of global brand and agency strategy, "TV is an amazing screen for storytelling and creating cultural moments. While people are watching TV they want to share their feeling, their observations, their ‘oh my god’ moments with their networks. We look at Twitter as a multiplier force to TV from a content-enjoyment (perspective).”

Read the full story here on Variety.


Rethinking the Future of Social TV

Seamus Condron of PCMag examines the downfall of once-hot property GetGlue, and provides some thoughtful ideas about the future of social TV

He writes, "I don't mean to gang up on GetGlue, but its slow downfall and ultimate rebranding is something that should be studied. I'm going to go out on a limb and say that the service formerly known as GetGlue will probably be completely useless to me, just as it was from the beginning, just as is every startup out there peddling Social TV wares. Why? Because Social TV in its current incarnation is a fallacy and it needs a major reinvention. Here's why."

Read the full story here.

Live Video Brings Audiences Together...Again

Steven Rosenbaum of Huffington Post writes about the resurgence of live video, which is experiencing a renaissance in the wake of social viewing habits.

He writes, "It's hard to imagine, but even as we binge-view series and have random access to video from channels and sources big and small -- the emergence of watching the same thing at the same time is rapidly becoming a central part of how consumers engage video. Community, as it turns out, matters."

Read the full story here.

Syfy's New Competition Series 'Opposite Worlds' Involves Social Media in a Profound Way

Syfy's upcoming reality competition series Opposite Worlds will involve the audience in a very visceral way. The show pits two groups of people against each other -- one team living in a futuristic manner and one living in a more primitive one -- through a set of challenges. The big twist is that the home audience will get to manipulate the challenges through social media.

Explains MediaPost, "Viewers will be able to reward players they like and torment those they don't. They will be able to vote to give certain players rewards and special abilities that could impact that night's games while also deciding on punishments for players they want to see suffer. In other words, players will have to worry about what the home audience thinks of them or they could get screwed."

Which Social Network Does Second Screen Better?

Defining the social conversation immediately surrounding the broadcast of a show as "second screen," Andrew Osegi of Business 2 Community examines whether Facebook or Twitter is the most effective social platform.

He writes, "Consider the second screen a promoted interaction that goes beyond watching linear video. When it comes to broadcast television, viewers have limited control over what they watch, but thanks to the growth of social television, users can jump online and join a community discussion. However, the question remains: Which social network does it better? For now, we’ll investigate Twitter and Facebook."

Read the full story here.

What's Next for Social TV in 2014

Lost Remote offers up their predictions for social TV in 2014. They write, "Many of our social TV predictions for 2013 came true. From Amazon’s growth as an original TV content provider, to Netflix’s impact on social TV it was a big year for TV everywhere and the seamless integration of social into the traditional television industry that we’ve known for decades. As 2014 is only hours away here are our predictions for a year that we know will continue uproot and improve TV."


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