Added by Sarv Kreindler--Creative Planet Network, 04/22/14 01:04:02 PM
Realscreen's Manori Ravindran examines the risk and rewards associated with a new wave of live stunt television (such as Felix Baumgartner's Space Jump).
Says Sharon Scott, president and gerneral manager of Peacock Productions (currently producing an upcoming live special about the first attempted wingsuit flight of the Mt. Everest summit), "There was a time in cable where live was expensive and perishable and not worth the money, because everyone was building brands and successful strands, and live is a big chunk of money just for one night. But now, given that there are so many different ways to view, and no one views in real time, the only way to get people to do something as a group and talk about it the next day at the water cooler is to go live.”