Added by Sarv Kreindler--Creative Planet Network, 04/02/14 04:04:24 PM
Director Johnny Kelly and designer Scott Burnett's short animated film "Shape" promotes the importance of design in everyday life without the use of language.
Says Kelly, "We thought quite a bit about who the film was for, and what they might get from it. For instance my wife is from a rural part of Ireland, and although she is now a very talented (if I may say so) interior and product designer, I think I speak for her when I say she didn’t really have an awareness of what design was when she was growing up – what it meant, that it could be a career. In a way the goal was to reach out to people like that, it would be lovely if a ten-year old watched this, and afterwards thought a bit more about the chair they were sitting in, or the pen they were using, or how hard their phone is to use."