Added by Sarv Kreindler--Creative Planet Network, 02/14/14 01:02:25 PM
Sarah Salovaara of Filmmaker Magazine explores the attraction of injecting live performance into a cinematic experience, especially when it comes to short films.
She writes, "It’s a half-written rule that short films make their investors no money, that after they play a handful of festivals, they end up on Vimeo or YouTube and drift off into “calling card” ether. Yes, you can sell them for a premium online or license them to branded content, but outside of the festival circuit, is anyone paying to go see short films in a theatrical setting? Would anyone pay to see them, say, if they were accompanied by a live, supplemental performance? Maybe. There should be a way to make money off of films, in a theatrical setting, regardless of runtime."
Read the full story here.