Added by Sarv Kreindler--Creative Planet Network, 03/26/14 02:03:27 PM

'Cheap Thrills' Has Rich Returns Thanks to Viral Marketing

The story of Cheap Thrills is one of viral success and a production company that has fully embraced how to play the indie film game in 2014. Released by Drafthouse Films, the movie opened in Austin and Los Angeles this weekend and, with little traditional fanfare, had better per-screen average than Muppets Most Wanted and Nymphomaniac.

Added by Sarv Kreindler--Creative Planet Network, 03/26/14 01:03:31 PM

Film History in 15 Minutes: The History of the Movie Trailer

In the latest in Filmmaker IQ's great film history web series, John P. Hess looks at the history of the film trailer, which dates back to 1913. Watch the 15-minute video, chock-full of interesting tidbits and vintage footage, below.

Added by Sarv Kreindler--Creative Planet Network, 03/26/14 11:03:24 AM

Azazel Jacobs on Creating Miniseries 'Doll and Em' with Binge-Watching in Mind

Filmmaker Magazine talks to Azazel Jacobs about his 6-part HBO miniseries Doll and Em, which he says was specifically created with binge-watching in mind. He says, "All of us know that this show is going to be watched the way we have been all watching shows, usually after [their initial airing]. They will be watched when they are all together. That’s something this story allows, and we had that in mind. I wanted it to hold together in one sitting, because that’s, for the most part, how we are watching shows today." Read the full story here.

Added by Sarv Kreindler--Creative Planet Network, 03/25/14 03:03:33 PM

Meet the Artist: Christian Marclay, March 29th, Washington, DC

Washington DC's Hirshhorn Museum is presenting an evening with multimedia artist Christian Marclay, whose 24-hour film The Clock made waves a couple of years ago. Marclay's ouevre spans a range of mediums, including performance, solo recordings, compilation, sculpture, photography, painting, video, and multimedia installation. His current installation, Damage Control: Art and Destruction Since 1950, is on display now at the Hirshhorn Museum.

Added by Sarv Kreindler--Creative Planet Network, 03/25/14 03:03:28 PM

Watch a Duel Between a Pianist and His Own Hologram

Japanese rock star Yoshiki, who is about to embark on his first world tour as a classical pianist, gave the fans at SXSW a taste of what they can expect by performing a piano duet. The twist: the duet was actually performed with a holographic version of himself. Watch below. (via PSFK)

Added by Sarv Kreindler--Creative Planet Network, 03/25/14 03:03:04 PM

Watch a 'Breaking Bad'-Influenced Pixies Music Video

Mark Locke directs the music video for Pixies' "Snakes," which takes part of its inspiration from Breaking Bad. Explains Locke to Promo News, "The influences are probably obvious! Buñuel, Jodorowsky, some Blue Velvet, also 70s cop shows and Breaking Bad. There's also a bit of Sapphire And Steel in there hopefully. Fingers crossed it's a video you can watch more than once, and get a bit more from." Watch below and read more here.

Added by Sarv Kreindler--Creative Planet Network, 03/25/14 03:03:03 PM

Interactive Museum Exhibit Takes Surrealism to a Whole New Level

Interactive agency Rhinofly has created an interactive element to The Centraal Museum in Utrecht, Netherlands' exhibit on surrealism. "Brain Trip" measures readers' brain waves and whether they are relaxed or overwhelmed to determine how far they get to go into the surreal world on their screen. See it in action below. (via PSFK)

Added by Sarv Kreindler--Creative Planet Network, 03/25/14 02:03:43 PM

Lifetime's New Idents Herald in Younger, More Social Vibe

Lifetime's new brand ident is based on bold colors, changing typography and a "glossy look" that's meant to appeal to a younger crowd. Says Tim Nolan, SVP of marketing creative and branding strategy for Lifetime, to Brief, "What’s really fun about it is there are no rules. The typography allows us to evolve the package further because there are no rules in the typography--you can keep changing it as you move along.” Watch below and read more here.

Added by Sarv Kreindler--Creative Planet Network, 03/25/14 12:03:54 PM

Wander Brands Coexist Campaign

Creative collective Wander produced, directed and designed a media package for Coexist Campaign that includes an animated short and two documentary commercials. For the docu spots, Wander traveled to India and Uganda, where they filmed examples of Coexist supporting increased understanding and reduced conflict in divided communities by helping people to work and learn together. The animated brand piece illustrates how donations and purchases fund the Coexist Campaign, and lay out the goals of Coexist as an organization. The campaign was conceived and creative directed by Wander founder Aaron Weber. The animated video was led by Wander visual effects supervisor Eric Reinfeld.    

Added by Sarv Kreindler--Creative Planet Network, 03/25/14 11:03:30 AM

Pet Project Web Series Promotes the Adoption of Rescue Animals

Emily Sheskin and Suzanna Shumacher's pet project, both literally and figuratively, is a documentary web series called The Sidekick Series which profiles a loveable bunch of adopted pets and their owners. The goal is to promote the adoption of rescue animals. Sheskin says of doing the series while both of them hold down full-time jobs, "I cut back on social obligations during the week so I could write and plan the episodes and what I thought the general story arc would be, shoot for three to five hours on a Saturday or Sunday, come home and try to get a rough cut together. I will say, when you have a project you like and are really excited about, it doesn’t seem like work. I often came home and started editing because I couldn’t wait to put the episode together and was excited to see what it was going to look like.”